behavioral economics
Nudging: Should We Be Wary of the Latest Fad in Behavioural Economics?
By Donovan Choy |
Behavioural economics has gained plenty of traction in the past few decades. The concept of ‘nudging’—popularised in the 2008 bestselling book Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and Cass Sunstein—is well known in the political sphere and even to non-economic students. With Thaler being awarded the 2017 Nobel Prize in Economics and Sunstein…
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