behavioral economics

Behavioural economics has gained plenty of traction in the past few decades. The concept of ‘nudging’—popularised in the 2008 bestselling book Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and Cass Sunstein—is well known in the political sphere and even to non-economic students. With Thaler being awarded the 2017 Nobel Prize in Economics and Sunstein…