richard thaler

Nudging: Should We Be Wary of the Latest Fad in Behavioural Economics?

Behavioural economics has gained plenty of traction in the past few decades. The concept of ‘nudging’—popularised in the 2008 bestselling book Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and Cass Sunstein—is well known in the political sphere and even to non-economic students. With Thaler being awarded the 2017 Nobel Prize in Economics and Sunstein…
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